https://newsletter.en.creamermedia.com
Africa|Motors|Services|Products
Africa|Motors|Services|Products
africa|motors|services|products

Booming Toyota defies depressed market to achieve record market share

10th January 2024

By: Irma Venter

Creamer Media Senior Deputy Editor

     

Font size: - +

Toyota South Africa Motors (TSAM) says it has sold 142 612 vehicles in 2023 – more than 10 000 units up on 2022 numbers.

This is an 8% increase in a domestic market that in 2023 inched up 0.5% in overall sales compared with 2022.

The local arm of the Japanese car maker also achieved a market share of 26.8% in 2023, which is the highest share in the company’s history.

This means that more than one in four vehicles sold in the local market comes from the Toyota stable.

TSAM sold 132 035 vehicles in the South African market in 2022, recording a market share of 24.9%.

“I am extremely proud and humbled by what the Toyota team has achieved,” says TSAM sales and marketing senior VP Leon Theron.

“Against a backdrop of economic doom and gloom, our dealers and staffers have pulled off a remarkable result.”

Theron also paid tribute to Toyota’s loyal customers.

“Thank you for being a part of our journey and for believing in us all these years. Toyota has been the number-one brand for more than 44 years and through our products and services, we hope to keep you in the family well into the future.”

 

Edited by Creamer Media Reporter

Article Enquiry

Email Article

Save Article

Feedback

To advertise email advertising@creamermedia.co.za or click here

Comments

Latest Multimedia

Photo of Martin Creamer
On-The-Air (12/12/2025)
12th December 2025 By: Martin Creamer

Latest News

An image of a gavel
New Judges appointed to Companies Tribunal
17th December 2025 By: Tasneem Bulbulia

Showroom

Invincible Valves
Invincible Valves

Established in 1982, Invincible Valves is a medium-sized enterprise in Germiston, serving global and local markets.

VISIT SHOWROOM 
AutoX
AutoX

We are dedicated to business excellence and innovation.

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Magazine round up | 10 December 2025
Magazine round up | 12 December 2025
12th December 2025

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







301

sq:5.295 5.449s - 189pq - 2rq
Subscribe Now